SSL GOLD CUP

SSL GOLD CUP

LIKE THE “WORLD CUP” OF FOOTBALL… IN SAILING!

Just like football has its World Cup, sailing will now have its own: the SSL GOLD CUP

It is “THE” ultimate challenge between sailing nations to crown the Sail- ing Champion. Developed from an initiative by the best sailors on the planet and founders of the SSL (Star Sailors League), the SSL GOLD CUP will be raced in 14m performance racing boats with a format mod- eled on the Football World Cup. Like that pinnacle event in football, the SSL Gold Cup will see 56 teams of 11 athletes on the water. Each will be wearing the colors of their nation, affiliated to World Sailing, the international federation that counts 144 members.

Human, sport and emotions

Thanks to the support of the event’s organizers, all teams will be provid- ed with boats and benefit from the hospitality in the official SSL training center for the duration of the competition and training sessions. Like the Football World Cup, the SSL GOLD CUP will bring together all the best athletes of the discipline in a singular equal opportunity challenge for teams. Human, sport and emotions are the stars of the Gold Cup: a giant leap for sailing!

SAILING’S “MISSING LINK“

PAUL CAYARD (USA)
To Paul Cayard – legendary American sailor, world champion, winner of both the Volvo Ocean Race and the Louis Vuitton Cup – “the SSL GOLD CUP represents the event that sailing has been missing until now”. It will be the ulti- mate challenge among national teams competing on an even playing field. The SSL Gold Cup will attract the general public with a captivating format easy to follow.

DENNIS CONNER (USA)
To Dennis Conner – the Pelé of sailing, a four-time America’s Cup winner and active supporter of that groundbreak- ing new event – “the SSL GOLD CUP will become a new pinnacle of the sport of sailing”.

VALUE & IDEALS

OLYMPISM

The SSL Gold Cup shares the same goals and values as Olympism. The stars are the athletes not the equipment.

EMOTION

The SSL Gold Cup unites men, women and the youth across all continents through the emotion created supporting their team.

UNIVERSALITY

The SSL Gold Cup is an “equal opportunity” event with no gender, social, geographical, financial or cultural discrimination.

EXCELLENCE

The SSL Gold Cup includes all sailing champions and crowns the best based on their sporting talents.

HERITAGE

The SSL Gold Cup celebrates the sailing heroes of all time, real role models inspiring all generations.

SUSTAINABILITY

The SSL Gold Cup follows the principle of sustainability, like re-using the same fleet of boats for several editions.

SSL PILLARS

1. FOUNDATION “SAILING ATHLETES FOUNDATION”

The SSL Gold Cup long term existence is guaran- teed by the support of the “Sailing Athletes Founda- tion” (SAF). The SAF is a non-profit entity based in Switzerland whose resources are meant to support and worldwide promote inshore sailors. The SAF is the umbrella for the SSL Gold Cup and provides the boats to participating teams.

2. WOMEN

Equal opportunity for men and women is one of the priorities of both the SSL Gold Cup and the SSL. The selection through the global ranking gives the very same opportunity to men and women to be included in their national team based only on merit from their sailing achievements.

3. TRAINING

The SSL and the SAF have developed two training centres to prepare the athletes from all countries to race with their own team on big boats. The clinics organised by the SSL offer top class training condi- tions and allow the younger sailors to learn from the champions, for optimal knowledge transmission.

4. VIRTUAL STADIUM

The SSL Gold Cup aims to gather sport fans from around the world in the “virtual stadium” to follow their team via free live online broadcast. It will be ac- cessible on the 56 official team websites translated in 30 languages. No less than ten million spectators are expected to watch the sailing show specifically created and broadcasted live by the SLL in this “vir- tual sailing arena”.

5. VISIBILITY

The SSL is actively developing products and games to extend the visibility of the athletes. It takes inspi- ration from the popular football merchandising con- cept, t-shirts with the heroes’ portrait, official nation- al jersey (56), the Panini stickers magazine and the virtual games of Sailing & Pirates.

6. SSL SPORT CIRCUIT

The SSL Circuit is developed to promote sailing top athletes to the general public by using a clear and understandable model inspired by the annual sce- nario of major sports. Its 3 mains assets are:

• SSL RANKING
The global ranking of the 100,000 top inshore sailors published every Tuesday (> 10,000 events / year)

• SSL FINALS
The yearly “Finals” of the season among the 20 SSL best ranked sailors, in inspiration of the tennis masters

• SSL GOLD CUP (Perpetual Trophy)
The “World Cup“ of football in sailing.